Press Release Summary = The Om Alliance, an artist run label alliance with three sub-labels launched its first audio release AZAAD-E on the eve of India\'s 60th Independence day. The album features 12 tracks from ethnic global music artists like Qi Mono, gappeq, TaTvA-Kundalini, Electronic Fakir, Surbahar, and Ambrish.
Press Release Body = August 23, 2007, New Delhi - The Om Alliance, an artist run label alliance with three sub-labels launched its first audio release AZAAD-E on the eve of India\'s 60th Independence day. The album features 12 tracks from ethnic global music artists like Qi Mono, gappeq, TaTvA-Kundalini, Electronic Fakir, Surbahar, and Ambrish.
Tatva-Kundalini\'s previous record, Raaga Lounge was well-received by the Indian party-goers circuit and going by the increase in the popularity of electronic Indian fusion music, the Om alliance is set to release some fresh up-tempo music compilations in the coming months.
"It would not be surprising to hear that music could stir emotions, but what might be more incredible is the fact that music can have a profound effect on both your state of mind and the spiritual consciousness. We aim to blend best of both worlds in our music and releases", said Aditya , promoter of the Om Alliance at the launch of the first release Azaad-E.
Based in New Delhi, India, the Om Alliance is an artist run label alliance of India comprising of 3 sub-labels specializing in 3 different genres of the electronic music spectrum, namely, ethno-electro downbeat Chill-out and ambient, ethno-progressive (trance/house) and ethno-psychedelic trance. \"We aim at making the names Chill Om Records, Om Groove Records and Om Veda Records home to some of the best names of neo -Indian ethno-electronica.\", Aditya said.
The Om Alliance was officially established in January 2007 by a group of artists, friends, electronic music enthusiasts, musicians, and producers who had a collective wish of creating a platform for new, bold ethno-electro sounds from the Indian sub continent and to actively promote up-and-coming talent from the vast world of unsigned music and focuses at electronica made by musicians, not technicians, which is always warm, live and tinged with spiritual/acoustic and Indian folk vibes. The label alliance was set up in order to explore new dimensions of electronic music combined with live instruments and vocals.
The 3 Different Sub-labels are:
a) Chill Om Records: Chill Om is an independent, artist-run label based in the holy city of Pushkar, in the heart of Rajasthan, India. Home to some of the best names of Neo-Indian Electronica, Chill Om Records was established in January 2007 and is pioneering a new way forward with music and promoting its use in many environments, By using rhythms and mantras, classical Indian folk Vibes mixed with down-tempo, slow-beat, dub, electronic, chill grooves.
b) Om Groove Records: Om Groove Records was established in June 2007 and is pioneering a new way forward with music and promoting its use in many cosmic environments, by using rhythms and mantras, classical Indian folk Vibes mixed with progressive grooves representing innovative music ranging from Ethno-electro progressive house to progressive trance. Om groove records was brought to life as a spontaneous idea to support the ethno- electronica Scene in the rest of the globe by some of the best names of neo-Indian electronica.
As a platform for Indian electronic artists and others, Om groove provides recognition for their productions in this still underdeveloped sector of the worlds' music market and specially in the Indian sub-continent and are also pioneering a network, seen as a cultural exchange, resulting in a completely new connection to modern India.
c) Om Veda Records: Om Veda Records is an independent record label founded in the capital city of India and aims to support artists and producers of ethno-electronic-psychedelic music and the goal is to discover and present quality music to party people all around the world. The main focus of Om Veda records is to release and promote music with deep psychedelic grooves fused with rhythms and mantras, classical Indian folk Vibes to push the audience\'s spirits into new realms of spiritual awakening.
The music of all the 3 sub-labels of the Om alliance is going to be distributed through many legal digital download portals like M-Tunes, I-Tunes, Juno download, Beatport as well as on online stores, and will soon be releasing limited edition CDs for sale online and through specialist stores throughout Europe, Mexico, Australia and Israel.
The label will make its albums available for sale at its website, www.theomalliance.com
Media Contact Nitin Jain Race Global PR Services nitinjain@safe-mail.net
Web Site = http://www.chillomrecords.com
Contact Details = Aditya Chill Om Records Address: L-3/30, Dlf ph II Gurgaon, Haryana, India Email : aditya@chillomrecords.com
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